Definitions
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Ethnography
All definitions
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Ethnography is "a style of research rather than a single method and uses a variety of techniques to collect data" (Brewer; in Cassell & Symon, 2004) It can be defined as:
"...the study of people in naturally occurring settings or 'fields' by means of methods which capture their social meanings and ordinary activities, involving the researcher participating directly in the setting, if not also the activities, in order to collect data in a systematic manner but without meaning being imposed on them externally" (Brewer, 2000, p. 10). References Brewer, J.D., (2000). Ethnography. Buckingham: Open University Press. Brewer, J.D. (2000). Ethnogrophy. In Cassell, C, and Symon, G. (eds.) Essential guide to qualitative methods in organizational research. London, Thousand Oaks, New Delhi: Sage. Read a practice exam essay in response to the question:
"It is often said that traditional research methods in the field of work and well-being have limited our understanding. Evaluate this position with reference to theory and research." Exam essay practice answer |
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