of small-group ties
and the importance
of group allegiances
In-group collectivism refers to the expression of pride, loyalty and cohesiveness in one's family or organization. It's concerned with the strength of small-group (family, close friend) ties.
In-group collectivism (IngC), also known as “family collectivism,” is one of two collectivism (COLL) dimensions measured by Project GLOBE among the 61 societies for which data are available. In-group COLL refers to the strength of ties to small groups, such as friends and family. In fact, it's sometimes called "family" collectivism, as well as "individual" collectivism or "COLL II."
Jan is the author of The Cultural Psyche of India: Guidance for the U.S. Marketer. She is a member of the International Association for Cross-Cultural Psychology and an associate member of the Society for Industrial and Organizational Psychology. She holds a master's in organizational psychology from the University of London and has written as a consultant for the life sciences industry since 1993.